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THE CURVE

Schools / University of Illinois Urbana-Champaign

BADM 322Marketing Research

Fall 2020 – Spring 2026 (12 terms) · 1,005 students · Source: UIUC DAIR Grade Distribution dashboard

The curve

Share of all students who received each grade, all terms combined.

90.2%

of students got an A

3.86 average GPA

0.0% withdrew

0%20%40%60%80%100%90.2%A8.5%B0.8%C0.4%D0.1%F0.0%Withdrew

A rate by term

Share of students who got an A in each term the course ran.

0%20%40%60%80%100%FaSp2021Fa97.5%Sp2022FaSp2023FaSp2024FaSp2025FaSp202679.2%

By instructor, highest A rate first

ABCDFWOther
Terms taught
Kim, Myoung Hee915
91.7%
3.88
Bao, Ying90
75.6%
3.66

2 instructors. Select a name's terms to see each term separately.