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THE CURVE

Schools / University of Illinois Urbana-Champaign

ADV 360Innovations in Advertising

Fall 2023 – Spring 2026 (6 terms) · 717 students · Source: UIUC DAIR Grade Distribution dashboard

The curve

Share of all students who received each grade, all terms combined.

62.9%

of students got an A

3.41 average GPA

0.0% withdrew

0%20%40%60%80%62.9%A25.2%B8.8%C2.1%D1.0%F0.0%Withdrew

A rate by term

Share of students who got an A in each term the course ran.

0%20%40%60%80%100%FaSp202481.3%FaSp2025FaSp202656.3%

By instructor, highest A rate first

ABCDFWOther
Terms taught
Park, Se Il176
74.4%
3.57
Randolph, Zoe J30
73.3%
3.66
Lin, Chao-Yang60
71.7%
3.47
Kim, Woo Jin60
63.3%
3.42
Lee, Yujin60
63.3%
3.41
Kim, Seoyoung124
62.1%
3.35
Liu, Yan32
53.1%
3.35
Heo, Seo Jeong142
48.6%
3.21
Cho, Bo Ram33
48.5%
3.30

9 instructors. Select a name's terms to see each term separately.