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THE CURVE

Schools / University of Illinois Urbana-Champaign

ADV 284Consumer Insight

Fall 2020 – Spring 2026 (12 terms) · 1,449 students · Source: UIUC DAIR Grade Distribution dashboard

The curve

Share of all students who received each grade, all terms combined.

65.3%

of students got an A

3.54 average GPA

0.1% withdrew

0%20%40%60%80%65.3%A28.8%B4.4%C1.0%D0.3%F0.1%Withdrew

A rate by term

Share of students who got an A in each term the course ran.

0%20%40%60%80%100%FaSp2021FaSp2022FaSp2023Fa85.1%Sp2024FaSp2025FaSp202646.2%

By instructor, highest A rate first

ABCDFWOther
Terms taught
Zhao, Zixuan57
91.2%
3.83
Randolph, Zoe J66
86.4%
3.79
Chung, Un Chae109
82.6%
3.72
Paltaratskaya, Veranika112
74.1%
3.69
Fukada, Masashi J67
70.1%
3.63
Lyerla, Mackenzie M118
68.6%
3.60
Dong, Xinyue28
67.9%
3.69
Sun, Ruiheng122
67.2%
3.62
Duff, Brittany133
62.4%
3.42
He, Xiaohua29
62.1%
3.52
Pham, Giang V136
61.8%
3.46
Liu, Weizi198
61.6%
3.44
Ji, Haochen64
57.8%
3.40
Liu, Yan59
52.5%
3.45
Rahman, Nisa P63
47.6%
3.42
Jois, Tunga M59
42.4%
3.38
Chick, Cherie29
17.2%
2.75

17 instructors. Select a name's terms to see each term separately.